Ever since the web started I have been creating websites and apps. I built websites for local business in my hometown and ended up working for the largest restaurant website in Europe.

But in the recent years I switched from a technical/UX to a product management career. Being a product manager meant a lot of coordinating, planning and managing. Although that was a lot of fun and I released some great products with my team, I wasn't actually building anything myself anymore.

In the past months I had time off to reflect and look ahead. And I decided to get my hands dirty again and go back to programming and designing. I want to create stuff! I want to work on projects that I find useful and I think can be useful to others. So instead of applying to a job or taking a freelance assignment, I'm going to build my own products and try to make a living out of that. Which is exciting and super scary at the same time!

My goal

I'm starting an indie app company. The goal of this endeavor is twofold: I want to refresh my design and programming skills which I have neglected in the past years. And secondly: I want to earn enough to make a living out of my projects.

The plan

I quit my job so I can focus on this full time. I have given myself 6 months to see if I'm going to be successful at indie making. In this time I want to design, create and ship 3 iOS apps. To earn money, these apps will have some paid component, either a subscription or a premium feature set.

My aim is to have my first project in the app store by the end of March.

I trust my design, programming and product management skills but I'm less confident in my marketing abilities 😁 So I will also work on building a following and reach on different social media, blog about my journey on this site and recruit/interview possible customers.

My first project

The first app I'm creating is a note taking app with a little twist, I'll share more about this idea in a future blog post.

Follow me

If you want to follow me on my journey or help me test my first project, you can subscribe to my irregular newsletter or follow me on Twitter.

If you want to know more about me, check my about and now pages.